“There will come a time when you believe everything is finished - that will be the beginning.” - Louis L ’Amour

Proud to deliver on the promise of the Karmanos Cancer Institute as Creative Director with Jay Fetterman (AD), Sam Healey (CW), Greg Farley (ECD), Dominic Caruso (EP), Mick Wong (Director/Spears and Arrows), Rich Smith (Editor/Hudson) and many other talented people.

2023 Clio Health Shortlist
2023 Detroit D Show Best in Category Winner
2022 AICP Winner
2022 Healthcare Ad Awards - Integrated Campaign

The Volvo line was one of the first ads I did at Campbell Ewald and it is surely the most enduring. As long as aging car guys share email chains of “great ads,” these billboards and posters will live on. (AD: Rob Dey)

Luerzers Archive

Communications Arts Exhibit Feature

2002 OBIE awards

2002 London International Advertising Awards

2001 Detroit Caddy “Best in Print”

Developed new brand platform. Activated paid social leading to record setting student applications. Built anticipation for new downtown Los Angeles campus. Scripted a video commemorating the school’s 100th anniversary that received a standing ovation at graduation ceremonies. As a creative director, it’s been a great opportunity to elevate a brand that is already known as the leaders and the best. As a Spartan, well, it’s part of the job.

With Jason Fetterman (CD), Sarah Ellison (CW), Brooke Bender (AD)

2026 D Show - Print, Silver
2026 Educational Advertising Awards - Best in Show, Gold, Bronze

The agony of defeat comes before the thrill of victory.

With Greg Farley (ECD), Sara Showers (AD), Sam Healy (CW) and Stacey Gizinski (EP). Directed by Mark Hoffman (Hoffman Brothers).

Adsoftheworld.com
AgencySpy.com’s Monday Stir

10 seasons after it was launched, the “One Pride” campaign continues to unite the Lions and their fans.

(Iain Lanivich (CD) and Bret Warketein (AD)

No digital projections here. The real Van Goghs are at the DIA.

Thanks to Noura Hadjeba (AD), John Hubert-McLennan (Producer), Anthony Garth (Director/We The People) and Josh Beebe (Editor/Hiatus).

2023 Detroit D Show - Silver

A stylish, sales-generating rebrand with anI Think You Should Leave easter egg.

CW: Sarah Ellison
AD: Brooke Bender
AD: Noura Hadjeba
ECD: Greg Auer
Producer: Stacey Gizinski

2026 Healthcare Advertising Awards, Social Content, Gold

2026 Healthcare Digital Marketing Awards, Video Silver

Baseball, hot dogs, apple pie and health care.

OOH, posters and social videos with Jay Fetterman (AD) and Eric Perry (Photographer).

2022 Healthcare Ad Award - Gold

Never turn down an insulation brief.

Susie Campo (AD), Hoffman Brothers (Director) Eric Weimer (Editor).

2013 AICP Winner

To cut through Covid vaccine hesitancy in Detroit, we partnered with muralist Bakpak Durdan to put a bandaid on the problem. A rather large bandaid.

With Ania Czuprynski and Greg Farley.

Archive Magazine

Social media. Retail campaigns. Promotions for live parking lot wrestling events.

(AD: Jay Fetterman) (CW: Sam Healey, Sarah Henry) (ECD: Greg Farley)

At Campbell Ewald, we did a ton of great work for Kaiser Permanente. Here’s a few of the pieces I chipped in. (ADs Susie Campo, Marge Bornais, Keith McLenon, CD Mark Simon)

2009 Los Angeles Addy Awards - Gold

When MotorCity Casino opened a brand new hotel, spa, high-end restaurant and concert hall, our team at Campbell Ewald positioned MotorCity as the place to escape the everyday without having to travel faraway. We highlighted this sensibility whenever we could, even when the Chippendales came to town.

 (AD: Susie Campo)

As Detroit's largest youth athletic and mentorship organization, the Detroit Police Athletic League knows the kids they serve will define the future of our city. We developed this tagline and branding campaign to highlight these kids and their potential. (AD: Susie Campo)     

The Michelin Man is actually named Sir Bibendum. He’s French, smokes cigars and is over 120 years old. I learned all this while creating a website that took visitors inside his tire-making lair. Bib's online crib was nominated for thefwa.com's 2007 site of the year and the spin-off spot ran on the Super Bowl. Prior to doing interior design work for him, we sold high-performance tires together. (ADs: Marge Bornais, Rob Dey)

2007 The FWA Awards Site of the Year Nominee

Our team at DP+ conceived and built the MIBlue voice assistant to bring the health and wellness resources of Blue Cross to Amazon Alexa and Google Home users. After debuting in May 2018, our skill gained media attention when we added the “Train Like A Lion” feature with Matthew Stafford of the Detroit Lions.

(AD: Susie Campo)

Detroit Free Press Story

WXYZ-TV Story

The assignment was to make a 76-year old institution feel contemporary and approachable. We needed to demonstrate how Blue Cross is the one insurer who understands people in Michigan better than any other.

We launched with tv and digital video. Director Peggy Sirota helped us develop a series of spots that told the Blue Cross story while showing the vibrancy of the people the company protects.

To support a heavy digital media plan, we produced online advertising that was contextually-relevant to the health and wellness content our target frequented. An “exercise superhero” gave on-the-go fitness lessons in mobile ads. Fresh, local produce was promoted in a series of pre-roll ads. Sharable recipes were made for social and banner ads offered up fun family activities. All ads directed viewers to the company’s health and wellness blog where engagement stats soared. Static banners focused on brand attributes like stability and local focus. Digital radio allowed us to dive deeper into talking points while keeping the same brand tone.

The end result was a cohesive campaign that shows how Blue Cross is always evolving to meet the needs of people in Michigan.  (AD: Susie Campo)  

The Planet Ant Theater is a community institution that has launched the careers of comedy stars like Keegan Michael Key and Sam Richardson. This package of social posts, posters and print ads drove awareness and donations to ensure the next generation of Detroit talent could hone their skills with a working roof overhead. (AD: Susie Campo)

When Dan Gilbert needed a brand for his casino empire, he gave our team at DP one thing to work from: the name Jack. We made JACK the first name in civilized debauchery.

(AD: Susie Campo)

#MIKidsCan is a Blue Cross initiative to promote good diet and exercise habits for kids. Through a partnership with the Detroit Tigers, we enlisted Paws to share some healthy tips between innings. We also hosted promotions and created giveaways at major Michigan sporting events. (AD: Susie Campo)

Eight years on Chevy. Lots of cars. Lots of trucks. Lots of memories. Lots of stories. Lots of late nights. And a few pieces for the book.  (AD: Rob Dey, Marge Bornais)

In 2005 when the Major League Baseball All Star Game was played in their hometown of Detroit, Chevrolet wanted to flex their official sponsor muscle and do something that would get noticed. This idea extended the game out of the ballpark and into the city. Newspapers around the country covered it extensively and it was frequently highlighted by the announcers during broadcasts of the Home Run Derby and All Star Game.  (AD Marge Bornais)

Here's some other pieces from the vault.